Search Engine Optimization (SEO)

WE ARE YOUR SEO EXPERTS

Most people who first contact us at Lucas Marketing are new to the various concepts of digital marketing. They have heard of SEO, and most know enough to realize that SEO is the key to successful marketing today, but they do not know where to start. At Lucas Marketing, we know our SEO and we are ready to guide you through and help you grow your business.

We are guessing that is our own great SEO that brought you to our site today. You most likely found your way to lucaswebdesigns.com to fulfill some of your digital marketing needs, such as:

When your customers perform a search, they are not finding your website.
It seems like you are getting fewer visitors to your website with even fewer returning to the site.
There are not enough incoming calls, and you are not getting enough high-quality leads.
You know you want to launch a new website that will enable you to grow your business quickly.

If any of these reasons are what brought you to Lucas Marketing today, you have found the digital marketing company you need to incorporate SEO into your marketing plans. You will soon discover why so many of our clients come to us with their SEO needs. We design effective solutions that capture the attention of Google algorithms and raise your search engine rankings.

Request a Free Quote

Effective SEO Services

Attracting more online attention is the key to raising your search ranking. We show you how to increase your ranking and bring in more business through search engine optimization practices.

When a customer does a Google search, they will enter keywords for the search and receive a list of results in return. Those websites on the first and second pages of results are considered to be ranked higher than all of the other results. Most customers only look at the first two pages of results to find what they are looking for. Search engine optimization is a practice where you incorporate various components into your website to catch the attention of the search engine, which scans each site using algorithms that look for keywords, well-written content, and an attractive website, among other things. Those websites with the highest score on their algorithms are the ones that rank the highest and make the most money.

Keyword Strategies

The key to boosting your search engine ranking starts with our understanding of your business niche and identifying which search terms will bring you the best customers and the most business. Our experienced SEO specialists will determine which keywords influence your current ranking and help you build a keyword wish list. We will then do a little more research and present you with a final result of keywords that will align your website with the competitive landscape.

Building Links

Websites with quality backlinks rank higher. A backlink is a hyperlink to another site that can help build your online reputation legitimacy. Choosing the right backlinks for your site is essential, but it is also not easy for those who are new to SEO. Google algorithms score heavily on this aspect of SEO. Our backlink specialists make sure that they build backlinks to relevant websites.

Technical SEO

Some of the optimizations that will help improve your rankings are not apparent to your website's casual observer. For example, improving your page speed allows search engines easier access to 'crawl' your website. When you improve your technical SEO, you are improving your chances at a higher ranking.

Local SEO

It is estimated that approximately 64 percent of customer searches are for local businesses. When we apply Google My Business (GMB) optimization resources, you improve your local SEO, and your business will start showing up on local searches. Proper management of your GMB profile also improves your online reputation. It also gives your local customers a better idea of where you are located. When you have GMB on your side, you will find your business appearing on Google maps. Your local customers will have no trouble finding you.

On-Page SEO

When you enhance your online visibility, you attract higher-quality traffic to your site. Lucas Marketing constantly strives to align our SEO services with search engine best practices to elevate the factor of trustworthiness for your business. With Lucas Marketing on your digital marketing team, your SEO-friendly content will always be of the highest quality, including text that is always unique, supported by HTML tags, and optimized headlines that are balanced by the inclusion of high-resolution images.

Off-Page SEO

When you are striving to establish brand credibility and enhance your online exposure, you need optimized off-page SEO to help you validate your industry expertise. We cannot emphasize the importance of having the right backlinks on your site. The Lucas Marketing team can help you generate the positive ratings you need by leveraging social media marketing and influencer marketing with link building.

eCommerce SEO

We can make it easy for your customers to shop your site and buy your products. When you provide 24/7 shopping convenience, you increase customer satisfaction and build your customer retention rates. The Lucas Marketing team can optimize your site and launch email marketing campaigns giving your customers a personalized experience with your brand. We can also expand your sales volume through Walmart Marketplace.

Content Writing

The writers at lucaswebdesigns.com will provide you with high-quality, keyword-rich, SEO-friendly content for your website. When we provide you with timely share-worthy blog posts and optimizing your product and service pages with fresh new content, we can help you keep your customers coming back for more. These frequent and timely updates will also make your website more attractive to search engine algorithms. It will not be long before you see the results in your rising search rankings.

Conversion Rate Optimization

You can grow your online revenue and increase your lifetime value to your customers when you utilize our CRO services. Lucas Marketing can maximize your conversion opportunities by integrating pay-per-click marketing with SEO. We do A/B split testing, optimize your landing page and perform website analyses so that you can see the positive impact working with us provides.

Search Engine Optimization is the Marketing Investment You Need

We apply our best SEO practices to your project to bring you maximum ROI. When it comes to SEO, the response from the worldwide business community is unanimous. Perceptions of SEO include:

Business owners love to see positive ROI
Business owners love growing profit margins
SEO saves you money
SEO can be your best employee
SEO works overtime
SEO doesn’t take vacation days or call in sick
SEO never sleeps
Lucas Marketing does SEO right for your business

SEO cannot answer your office phones, but it can keep them ringing. When SEO is done right, it will bring your customers to your website. Your customers will get excited about your products and services.

Lucas Marketing continually refines our SEO strategies to align with changing search engine algorithms. The strategies we use for ourselves are the same strategies we use for our customers. Isn’t it time for you to put SEO to work for you?
You and your business deserve the success that SEO will bring.