WordPress Expertise
WordPress provides an exceptional platform for the most basic of website design, and many businesses are satisfied with their basic themes. The Lucas Marketing WordPress specialists go beyond the standard themes and plug-ins to provide you with a website design that is unique to your brand and helps your business stand out within your industry.
Logo Design
Customers always remember your logo, which why your logo needs to be uniquely yours. Lucas Marketing specialists will look at your brand, incorporate your specifications and present you with three custom options to choose from. At any time during the logo design process, you should feel free to reach out with any other ideas that might appeal to you. Your choice will be embedded in your website and used in any related digital marketing campaigns for your brand. If you have an existing logo that you would like to upgrade, we offer customer redesign services at competitive pricing. A logo is one of the most identifying traits for any business. Think of other companies, and when you think of their name, it is associated with their logo.
Content Writing
When you have an aesthetically pleasing website whose content is engaging and well-structured, the customer is more likely to spend more time on your website. Quality content, including timely blog posts, is something that satisfied customers will want to share. Keeping your content updated on a regular basis will bring return traffic. Lucas Marketing content writers will populate your website with high-quality SEO-friendly content that will bring in new customers and will bring you existing customers coming back for more.
Website Hosting
Having a great custom website is only the beginning of your online presence. You can increase your digital marketing opportunities through website hosting services that keep your website secured and reliable with quick upload times and improved SEO performance. We offer a variety of website hosting packages that can be customized to your needs. Packages include unlimited bandwidth, storage, and incorporated malware monitoring and removal in addition to our competitive website design costs.
Responsive Web Design
Every customer who accesses your website has different requirements. Some of them will access your site from a phone or tablet, while others will access it from their laptop or desktop computers. When a website cannot adapt to each different device, it can be slow to load. When a website takes too long, your customer may look for a company whose website is more adaptive. This problem can add up to a significant loss of potential revenue. Responsive websites adapt to the screen size being used to access them. We used a combination of scalable vector graphics (SVG), responsive images and clickable areas that can be standardized as part of each website design so that your customers will always be able to access your site.
Website Maintenance
An important part of having a website includes regular site maintenance and software updates. Lucas Marketing web specialists will handle all of your maintenance and update requirements to keep your site running smoothly. Our maintenance services include user testing, site backups, monitoring security updates, streamlining order forms and running regular tests on all your website’s features. Additional security and assistance in the form of technical support are also provided to guard against hackers and cyberattacks.
What to Expect: Custom WordPress Site Development Process
When you team up with Lucas Marketing to develop your customized WordPress website, you are one step closer to the online presence you need to attract and retain the customers you want. Over time, we have developed a four-stage project development process to take your website from concept to live in a timely manner. Following is what you can expect during the site development process:
Project Kickoff
The purpose of this first meeting is to put everyone on the same page. Together with the Lucas Marketing project managers, you will determine who your target customers are, your marketing goals, and any preferences or requirements for your website. During this meeting, we define your expectations and answer all your questions. The project manager will explain your custom website design project’s various stages and present you with some pricing options.
Strategy Development
The ultimate goal of the strategy development phase is to establish a comprehensive action plan prior to the site development phase. The Lucas Marketing project team analyzes all the data gathered at the kickoff meeting. Using those results, we prepare site mockups for you to review. Once the team has established the full parameters of the project, we will present you with a final, comprehensive project proposal.
Site Development Phase
This phase covers the actual development of your website, including content optimization and on-site SEO. The Lucas Marketing project team reviews your preferred color scheme, logo design and all interactive elements to ensure your branding is reflected throughout the site. These activities are referred to as the front-end function of your site. When these activities are complete and the website functions as desired, we bring you in for a final review. During the final review meeting, we can discuss revisions, if any, you might request.
Website Launch
When every detail is approved and verified, we transfer your new website from a temporary server to a live server. The lucaswebdesigns.com professionals will sit down with you and walk you through the front-end elements of the website. You will then receive training on the back-end functions, which involve working with the data collected from user interfaces with the customers. This data is used to generate sales reports and customer information that can be used for future targeted marketing events. Once your website launches, we will perform ongoing site maintenance so that you can focus on the business your website is bringing in.
