When you first launch your website or eCommerce store, you expect to see immediate results. It does not take long before you realize that this is not as easy as you had hoped. You do several internet searches to discover ideas on how to get more traffic to your site. The Lucas Marketing team is prepared to help guide you to doing what it takes to attract real paying customers to your website, and we are ready to answer any questions you may have.
The short answer is that paid advertisements are the key to bringing customers to your new website or eCommerce storefront. It is the best way to gain the traffic you want.
However, there are several aspects of paid advertisements that can be confusing. When you start looking at paid advertisements, you will see a lot of speculation and false promises. Many who sell paid advertisements are just out to make a buck and do not really care about the impact on your business. With our guidance, we can help you choose the right paid advertisements for your needs.
PPC Campaign Strategy
You can purchase lots of Google ads or Microsoft ads, but the real key is getting your ads in front of the right customers. It takes a solid strategy to get there.
When you purchase advertising, your ads are, by default, placed in front of a generic audience. Many of these people seeing your ads will have no interest in or need your products and services. A solid strategy includes expert keyword research, thorough analysis of your competition, real-time ad tracking and regular reports throughout each marketing campaign. Considerations will include Local SEO components vs. a wider audience. No two PPC campaign clients are the same; everyone has very different needs, and what will be effective for one may spell complete failure for another. This is where the Lucas Marketing promise of individualized service comes into play. Your PPC campaign will be designed for your business and not just duplicated from someone else’s.
We promise to provide you with a PPC campaign that will put your products and services in front of your intended audience. We always make sure to present you with a customized strategy that will benefit you the most.
PPC Campaign Setup
The first step to setting up your PPC campaign is to devise a strategy that meets your needs. We will focus on your goals for revenue and show you how each decision can affect your ROI. When you work with Lucas Marketing, you always come first, and we do business differently from the competition. When we devise a sound PPC campaign strategy that we believe will ensure you a good ROI, we will help you implement it. Other digital marketing firms will prepare a plan to work with but fail to give you guidance on the intricacies of what will make that plan work.
Lucas Marketing is different. We make sure to prepare for you the most efficient campaign possible. We then take the time to sit down with you and help you set it up every step of the way. Our experts can guide you through every aspect of this setup and take the time to make sure that you understand every decision and every action. We want you to succeed, so we make sure that you make the most appropriate decisions so that you can reach your target audience. We are prepared to design and execute a custom-designed PPC campaign strategy that will not only meet your needs but that you can feel confident about.
Pin-Point Campaigns
A Pin-Point campaign is also known as the process of re-marketing. The concept of re-marketing comes from a simple customer visit that may or may not have ended in a sale. They will not be able to forget you due to re-marketing efforts to bring them back to your website. It is based on the concept that you should never leave your audience alone. They might be distracted by external factors and might even forget about their visit to your site. Take, for example, a hypothetical situation where you have ten customers visit your site. Of those ten, three of them look around and leave, while five of them actually put items in their shopping cart but fail to check out. The last two will make a purchase.
We have no way of knowing why the customers left full shopping carts without checking out. It could be that they were doing preliminary shopping for an event, and they are not quite ready to buy yet. They might not have had the money for the product when they initially visited you. They might even remember your website, but after one week passes, they are most likely to have forgotten about their interaction with your website and taken their money elsewhere.
They need to be reminded of their visit to your site. If we remind these potential customers about your site, they are more likely to come back and finish their purchases. This is how re-marketing works, and we are passionate about helping you incorporate a re-marketing strategy into your PPC campaign.
When we bring re-marketing into your campaign, we make sure that your customers will remember their visit and come back for more. When re-marketing is incorporated into a sales campaign, there is a greater chance that you will be able to gain more profits than other types of marketing campaigns can give you.
PPC Campaign Reports
Any marketing firm can bring you graphs that show how your campaign is doing, but too many fail to tell you the details of what each graph represents. When you work with Lucas Marketing, your PPC campaign reports include details. We include statistics starting with the click-through rate to how many members of your target audience we were able to reach. Our detailed reports will outline these results and explain each step. The final report that you will receive will be accurate and show you the actual situation.
These reports are all-inclusive, and not one number is changed. You can review the results because we provide each of our customers with the data that led to our conclusions. You might want to look at the numbers from a different perspective and compare it with ours. When you have all the information, you are informed and involved with every aspect of the marketing efforts conducted on your behalf.
Lucas Marketing brings honesty and integrity into everything we do, and you can trust that you are spending your marketing budget on all the right things. We respect your business and want to see you succeed, and it is our pleasure to bring real traffic to your website, store or anywhere else online.
PPC campaigns got to your audience on the platforms that are most appropriate for your business. Some businesses find that their marketing best performs on Google, while other businesses might find Facebook a better platform. If you are catering to other businesses, you choose a LinkedIn PPC campaign. We have experience in all of these and are happy to provide you with Google PPC campaigns, Microsoft Bing PPC campaigns, Instagram PPC campaigns, Facebook PPC campaigns, LinkedIn campaigns or anywhere else that statistics show your target audience are most likely to be found.
It all starts with a simple phone call or by filling out one of our convenient contact forms. We will provide you with a personal quote and answer any questions you may have.
For Lucas Marketing to do its best job for you, we will want to know as much information as possible about your business. You can start by telling us about your business, your preferred medium, and any other information you would like us to consider in finding your perfect audience. Once we have your information, our PPC experts can start developing the best PPC campaign with the greatest possibility for increased ROI, not to mention revenue.